Cocacola is being sued by a nonprofit public interest group. Traditional approach basically covers definitions before 1990 when most people viewed corporate social responsibility as a duty. Welcome to this module about corporate social responsibility in the agrofood sector. Corporate social responsibility of coca cola company. This paper examines the coca cola company s social performance, how it has affected the society both positively and negatively and then draws a balanced conclusion on the company s performance.
Coca cola hbc group commitments are based around the overall corporate responsibility and sustainability concept the company s top management also considers sustainability and responsibility principles in its decisions and discussions. It details the activities taken up by coca cola indias management and employees to contribute to the society and community in which the company operates. Corporate social responsibility and competitive advantage. Find out how the cocacola company is achieving sustainability goals around water stewardship, packaging and more. For complete information regarding our financials, see our periodic filings. This lesson illustrate the case study of coca cola, describing its corporate social responsibility plan. We keep striving to integrate the corporate responsibility and longterm sustainability in every aspect of our business.
As per coca cola csr, the goal of the company is to give back a minimum of 1 percent of the annual income. Pdf the aim of this research was to investigate whether the corporate social responsibility csr strategy implemented by cocacola beverages croatia. The market lead status is due to its emphasis on the quality of the product, advertising, research and technology, and several other factors. Cola japan company, limited was established in 1957 as the japanese subsidiary of the coca. Corporate social responsibility csr and sustainability data for the cocacola company, beverage manufacturing and usa. Through our core business of selling coca cola products, we can address one of the key social issues of our time which is women economic empowerment, said gilda maquilan, sustainability manager of coca cola and chairwoman of star program. Ankita bhattacharjee research intern corporate social. This paper examines the coca cola companys social performance, how it has affected the society both positively and negatively and then draws a balanced conclusion on the companys performance. Cocacola india private limited csr policy background. Coco cola csr case study free download as word doc. This research paper provides a theoretical investigation of the hypothesis that corporate social responsibility csr spending is an ideal lever for development therefore making it mandatory is effective on sustainable development. In recent years corporate social responsibility csr has become a higher priority for companies as it actually shows the numerous benefits to their businesses, employees, communities and the environment. The overall benefits which company is getting through strategic social investment for csr increases sales, reduces cost of production, supply security, lessen environment. Coca cola has 7 fundamental values that describe itself.
In recent years, many organizations have embraced corporate social responsibility csr, a philosophy introduced in why ethics matter, in which the companys expected actions include not only producing a reliable product, charging a fair price with fair profit margins, and paying a fair wage to employees, but also caring for the environment and. Cocacola hbc corporate social responsibility news, reports. Corporate responsibility and sustainability journey. Aug 28, 20 discover a case study of coca cola india in which how they turns their corporate social irresponsibilityissue into corporate social responsibility that give benefits to parties around where coca cola india operates their factories. Coca cola femsa works under the fundamental premise of abiding by all laws and.
Through our core business of selling cocacola products, we can address one of the key social issues of our time which is women economic empowerment, said gilda maquilan, sustainability manager of cocacola and chairwoman of star program. About us sustainability as a principle for our business our ethical rules and values our products our relationship to the environment. Did you know that we give back at least 1% of the companys operating. The present paper is based on discussing corporate social responsibility theory and how the coca cola company implements it. Find out how the coca cola company is achieving sustainability goals around water stewardship, packaging and more. Cocacola corporate social responsibility assignment acer. This enthusiasm for corporate social responsibility csr has been echoed in the marketing literature. Cocacola corporate social responsibility homework nation. Innovate and develop new campaignschannels for communication and promotion of the csr programs externally and internally to the targeted audience and in accordance with the new trends. The corporate social responsibility initiatives on coca cola. She summarized the company s strategy as one of corporate social responsibility. Corporate social responsibility the cocacola company.
Hamilton joy marie ma thesis university of minnesota. Printed copies may also be ordered through the website. The production of cocacolas socially responsible corporate image. Environment 60 employees 60 community 60 governance 58.
The ceo of cocacola on using the companys scale for good. When kent took over as ceo in 2008,women held 23 percentofthe senior management roles at coca cola that number has now risen to above 30 percent. Cocacola hbc group commitments are based around the overall corporate responsibility and sustainability concept the companys top management also considers sustainability and responsibility principles in its decisions and discussions. By acknowledging the obesity issue and spending millions of dollars on antiobesity efforts, coca cola is demonstrating corporate social responsibility if not in its products, then at least in its community involvement. Corporate social responsibility liasion aarogya seva. Coke, like pharmaceutical companies and universities, are in the idea business.
Meanwhile, industry leader coca cola maintains live positively, another corporate social responsibility csr campaign that offers consumers healthy lifestyle advice and touts the firms philanthropic and sustainability efforts. Traditionally, in order to fulfill the goal of a firm, the company should maximize the value for its stockholders. To be a top brand of soda, its only principal rival is pepsipratap, january, 2019. The cocacola challenge november 18, 2006 team h sean alexander mike bales sarit daniel erez eizenman ketan shah. Corporate social responsibility in the coca cola company. The communication of this code of business conduct is part of our responsibility to en. In conformity with the requirements laid down under the companies corporate social responsibility policy rules, 2014 hereinafter referred to as the csr rules issued by the ministry of corporate affairs mca, government of india under section 5 of the companies act, 20 the act the csr committee of the. Definition of corporate social responsibility csr literatures suggest two types of definitions for csr. Cocacola hbc cocacola hbc, which employs over 37,000 people, is one of the worlds largest bottlers of products of the cocacola company.
This case is about coca cola s corporate social responsibility csr initiatives in india. The worlds largest beverage company, the coca cola company is owner or licenser of more than 500 nonalcoholic beverage brands. Social responsibility this is the thing that has us rethinking our position. Under kents leadership, coca cola is seeking to reviseits strategy through social responsibility initiatives, brand expansion, and company diversity. Under kents leadership, cocacola is seeking to reviseits strategy through social responsibility initiatives, brand expansion, and company diversity. Doc coca cola india corporate social responsibility. Coca cola enterprises aubo t us coca cola enterprises is the leading western european. Envisioned for communities lacking access to safe drinking water, the ekocenter kiosks contain vaccine storage, wireless communication technology, clean drinking water, and coca cola products under the premise of social enterprise. Coca cola is eschewing advertising for corporate social. This suit is based on the grounds that the companys vitaminwater products make unwarranted health claims. Over 5,200 people lost their lives in the wake of typhoon haiyan. In recent years, many organizations have embraced corporate social responsibility csr, a philosophy introduced in why ethics matter, in which the company s expected actions include not only producing a reliable product, charging a fair price with fair profit margins, and paying a fair wage to employees, but also caring for the environment and. Cocacola has developed a comprehensive corporate social responsibility.
Develop and lead corporate social responsibility strategy of the coca cola system in bulgaria. Corporate social responsibility plays a considerable role in our business plans. As bodies of the cocacola hbc group, the social responsibility. Angelina grigorova community affairs supervisor at coca. At cocacola, csr is part of our commitment to establishing sustainable communities. Coca cola is obliged to assess the vulnerabilities of the quality and quantity of water sources and implement a source water protection plan by 20 after recognizing a social responsibility coca cola 2009. Ccb is an indirect, whollyowned division of coca cola enterprises, the worlds largest coca cola bottler, and operates in. As bodies of the coca cola hbc group, the social responsibility. Coca cola is a top brand with many cutting edge outlets. Csr profile of coca cola hbc coca cola hbc is the secondlargest bottler of the brands of the coca cola company in terms of volume with sales of more than 2 billion unit cases.
Coca cola is being sued by a nonprofit public interest group. It will present a general outlook of the company s profile and its compliance with. When kent took over as ceo in 2008,women held 23 percentofthe senior management roles at cocacolathat number has now risen to above 30 percent. Cocacola has formulated a set of corporate social responsibility and sustainability policies and. She summarized the companys strategy as one of corporate social responsibility. Social responsibility empowers employees to leverage the corporate resources at their disposal to do good. The coca cola business comprises a diverse, creative, as well as a flexible team from around the world.
Corporate social responsibility csr and sustainability data for coca cola amatil limited, beverage manufacturing and australia. In addition to the companys cocacola brands, our portfolio includes some of the worlds most valuable beverage brands, such as ades. Apr 06, 2016 the coca cola india defines corporate social responsibility as making socially responsible products, engaging in socially responsible employee relations and making a commitment to the community around it. Scribd is the worlds largest social reading and publishing site. Coca cola corporate social responsibility research. By acknowledging the obesity issue and spending millions of dollars on antiobesity efforts, cocacola is demonstrating corporate social responsibilityif not in its products, then at least in its community involvement. Ko is a total beverage company, offering over 500 brands in more than 200 countries and territories. Feb 01, 2012 coca cola is obliged to assess the vulnerabilities of the quality and quantity of water sources and implement a source water protection plan by 20 after recognizing a social responsibility coca cola 2009. Customers were offered a limitededition coke zero citron in the summer. Environment 61 employees 63 community 61 governance 65. The cocacola company offers full transparency about diversity and inclusion, corporate governance and more. This suit is based on the grounds that the company s vitaminwater products make unwarranted health claims. Coca cola corporate social responsibility researchmethodology. In 20 the coca cola company announced their latest corporate social responsibility csr project.
John brock, chairman and ceo coca cola enterprises, inc. This article studies four multinationals apple, canon, coca cola, walmart in relation to their csr reporting. Envisioned for communities lacking access to safe drinking water, the ekocenter kiosks contain vaccine storage, wireless communication technology, clean drinking water, and coca cola products under the. Corporate social responsibility and competitive advantage at. Sep 25, 2019 being a socially responsible company can bolster a company s image and build its brand. Coca cola bottling company ccb is the primary canadian bottler responsible for manufacturing, sales and distribution of most coca cola brands in canada. Corporate social responsibility csr is a type of international private business selfregulation that aims to contribute to societal goals of a philanthropic, activist, or charitable nature by engaging in or supporting volunteering or ethicallyoriented practices. After all, business and sustainability are not separate stories. Corporate social responsibility profile of coca cola. Aug 25, 2015 coca cola corporate social responsibility posted on august 25, 2015 by john dudovskiy coca cola releases sustainability report that comprises the details of csr programs and initiatives engaged by the company. Prepared with an apppropiate sense of social responsibility and based on the. Here is a short video on the meaning of corporate social responsibility. Pdf four case studies on corporate social responsibility.
Truly, it is of no obligation that coca cola company. Cocacola indias corporate social responsibility strategy. The report also comprises analysis of coca cola s marketing strategy and company s approach towards corporate social responsibility csr. Soda and tobacco industry corporate social responsibility. How cocacola company protects its multibillion dollar brand. It is the continuingcommitment by business to behave ethically andcontribute to economic development while improvingthe quality of life of the workforce and their families aswell as of the local community and society at large corporate conscience corporate. Cocacola india private limited key csr programs projects activities to be undertaken during financial year 201617 in terms of the attached csr policy adopted by the board of directors of the company hereinafter referred to as ccipl at their meeting held on june 27, 2016 the csr committee of the board has identified the continue reading csr activity. My name is francesco bimbo, and im a researcher with the business economic group at wageningen university. In every aspect of our business we are committed to inspire a better future for our people and the communities we serve.
Cocacola proudly serves more than 200 countries and territories from around the world, and corporate social responsibility csr is at the core of our business in each one of them. Corporate social responsibility csr and sustainability data for the coca cola company, beverage manufacturing and usa. At coca cola, csr is part of our commitment to establishing sustainable communities. Research intern corporate social responsibility project the coca cola company. Mar 02, 2016 here is a short video on the meaning of corporate social responsibility. Is coke cola using corporate social responsibility csr. This helps coca cola to enhance its goodwill, reduces environmental impact and helps to generate the supply of unique coca cola themed products for corporate promotional uses. May 29, 2014 the ceo of cocacola on using the companys scale for good. Apr 24, 2020 coca cola hbc is the secondlargest bottler of the brands of the coca cola company in terms of volume with sales of more than 2 billion unit cases. The corporate social responsibility initiatives on coca cola business essay. Longterm commitments in the area of sustainability the coca cola company. A case study in cocacola, corporate social responsibility, and. Coca cola csr has come up with different engagements and programs related to corporate social responsibility.
The cocacola hbc 2004 social responsibility report can be viewed online or downloaded as a pdf on the companys website. Did you know that we give back at least 1% of the companys operating income. The research is based on csr literature and the coca cola corporate social responsibility report as well as on some informal interviews with executives of coca cola hellas. We want to create a more sustainable tomorrow, and we believe we can play a bigger role in leading the food and beverage industry towards this goal. Coca cola corporate social responsibility posted on august 25, 2015 by john dudovskiy coca cola releases sustainability report that comprises the details of csr programs and initiatives engaged by the company. Truly, it is of no obligation that coca cola company has to see into the needs for water stewardship. Corporate social responsibility csr business ethics. It has a broad geographic footprint with operations in 28 countries serving a population of approximately 585 million people. Atlanta, georgia, united states, marking the beginning of full.
Coca cola proudly serves more than 200 countries and territories from around the world, and corporate social responsibility csr is at the core of our business in each one of them. The production of coca cola s socially responsible corporate image. The criteria can be found in the carbon accounting manual. Public relations cocacola and corporate social responsibility. Nov 26, 20 coca cola shows corporate social responsibility in philippines. The coca cola company offers full transparency about diversity and inclusion, corporate governance and more. Is coke cola using corporate social responsibility csr to.
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